New: A Markdown editor for your email messages

The email message editor just got a Markdown makeover. Compose beautiful, on-brand emails faster, with a friendly toolbar, live preview, and themes that look great everywhere your message lands.

What’s new

A simple Markdown editor with a toolbar
for bold, italic, headings, links, lists, images, blockquotes, and horizontal rules. You don’t need to know any syntax; the buttons type it for you. That being said, we did create a helpful Markdown Guide.
Preview, Split, and Edit views
above the message body, so you can see exactly how your email will render while you write it.
Four built-in Themes:
None, Clean (modern), Professional (transactional), and Minimal (editorial). Pick one from the dropdown, and your email comes out designed, no custom HTML required.
A Format dropdown
that lets you switch freely between Markdown, HTML, and Plain Text. Your Liquid fields (like
{{ event.day_and_time_phrase }}
), are preserved no matter which format you switch to.
Image uploads from the toolbar.
Apptoto automatically optimizes each image for the recipient’s device when the email is sent.
Liquid fields, conditional blocks, filters, and buttons
all work inside Markdown messages, just as they do in HTML.

Why we built it

Custom HTML emails can look beautiful in Gmail but break in Outlook (or vice versa). Every email client honors different tags and styles. Markdown emails render consistently across Gmail, Outlook, Apple Mail, mobile apps, and the rest. Pair Markdown with a Theme and you get the polish of a designed email without any of the cross-client headaches.

Where it works

Email auto messages (appointment reminders, follow-ups, confirmations)
One-time Messages sent using the “Compose” button
Online booking page messages
Automated review request emails
Email notifications

What about your existing messages?

Markdown is now the

default format for any new email messages

you create. Your existing messages will continue using their current HTML or plain text format, and you can switch any of them to Markdown at any time from the new

Format

dropdown.

Try it

Create a new email auto message to see the Markdown editor in action, or open an existing one and switch the

Format

Markdown

when you’re ready. Pick a

Theme

, then use

Split

view to preview as you type.

Helpful Resources: